It is not enough anymore to create a blog that has a great design and excellent content; your blog must contain remarkable content in order to stand out. In order to engage your readers your content must surprise them and fulfill a need or get them to want to respond. Without reader engagement it can be difficult to measure your actual reach.
Creating dynamic content that grabs your readers’ attention and engages them is vital to the success of your small business blog. The more people comment and share your material across their social networks the more lead generation and conversions you will leverage. So how do you create dynamic content that addresses the needs of your readers?
Here are five methods you can use:
- Perform Interviews
- Create Videos
- Include Current Events
- Guest Bloggers
- Seasonal Material
People love hearing about people. Do interviews with people within your organization, with suppliers and even clients or customers and post them in your blog. Discuss challenges they face within your industry and how they deal with them. Compose thought-provoking questions that will encourage your readers to comment.
Do not underestimate the power of a great video. Studies have shown videos are 12 times more likely to be shared by viewers than text and links are. Be selective and creative with your video content providing both entertainment, and value. Use your videos to inspire your readers.
Find interesting industry-related current events that you can share and discuss your opinion about. Being controversial is great if you can do it without being inciteful, and you can provide a sound argument for your stance. Some of these pieces are the best ways to get others to engage since everyone has an opinion, and many people enjoy a good controversial discussion. Ensure the content is something your audience will be interested in, and provide a fresh perspective.
This is an excellent way to provide a fresh perspective on industry-related information. Not only will a guest blogger give you material that you did not have to write, they can provide your readers with alternatives and extra information that you may not have thought of. Readers enjoy material from guest bloggers and building up a relationship with other bloggers can be mutually beneficial. Many of the most successful small business blogs make use of guest bloggers.
Take advantage of various seasonal events by providing information and tips for your readers to maximize these time periods. Depending on your industry, it may be a time to offer discounts or related products to simplify their preparation for the various holidays. Provide helpful information that will be a valuable resource for your readers and engage them based on their needs during these times.
Variety and remarkable content encourages your readers to see what you are going to do next with your blog posts. Keeping them guessing and providing them with content that is interesting, valuable and creative will ensure the success of your small business blog and encourage reader engagement.
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