7 SEO Misconceptions Some SEO “Gurus” Swear By

SEO has undergone a 360 degree change in the last couple of years. The Google Panda and Penguin updates changed the way SEO businesses were working. They stopped their intense link-building efforts and immediately started focusing on the offer of quality content that had a useful purpose. Even so, SEO is complicated, and with the various different processes and the thousands of people focused on optimizing their websites, misconceptions are bound to arise. The point is that you learn to recognize and then ignore them when mentioned by other so called SEO gurus.

Misconception # 1: You Have to Rank in a First Position

It is true that SEO statistics show that click through rates are higher for the first page listing on Google or any of the other search engines, but statistics also show that the top three listings of subsequent pages also get higher click through rates. Additionally, many content publishers are offering author profiles and article snippets which offer better value to the content, causing readers to click on it even if they aren’t on a first place listing.

Misconception #2: Keywords Have to Be Exact

Keywords don’t have to be used verbatim and using these as listed can be somewhat difficult and even awkward. It is more important to use keywords in the way that makes the most sense. Headlines should only contain anywhere from 4 to 9 words, and the title should reflect the meaning of the content. Additionally, in regard to keyword density, there really is no right or wrong here; there is no magic number. You should include it in the title and within the content but contextually, so it makes sense and works well within the totality of the content piece. The ultimate goal is to make the content clear, concise and interesting, and it should meet the expectations of your reader.

Misconception #3: There is No Relationship between SEO and Social Media Platforms

Social media and SEO are related to each other. Posting a blog post and referring to it on social media offers positive link building and better PageRank, especially if the content goes viral and is shared by other users of the social media platform. This means you must focus on social media platforms and content together, as they go hand in hand.

7 Common SEO Myths to Throw Out the Window ImmediatelyMisconception #4: The Header 1 Title is the Most Important.

The header tags are only a tiered approach to presenting your information and don’t have any overall influence on the SEO content. The H tags are really only used for cascading stylesheet (CSS) purposes.

Misconception #5: Other Domains You Own that Link to Your Websites Will Help SEO

The linking of your websites together is not likely to offer enough of an effect, either positive or negative on your Search Engine Optimization. Search Engine spiders are smart enough to see who the registrar of a domain name is, and no matter how many domains you have, these still only count as one link.

Misconception #6: The More Links You Have the Better Your SEO Your Site Will Have

Although inbound links are important, if the choice is between investing in link building and content, then investing in a good writer is more effective. Link building efforts need to be focused on quality links at any rate, and not on a large quantity of links posted on unrelated websites.

Misconception #7: SEO is a Process that Only Gets You Found on The Search Engines

SEO may have started as a way of getting found on Google and other search engines, but now it is so much more than that. Current SEO involves improving user engagement, branding, search engine optimization and improving click through rates

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Co-Founder & COO at PageLadder, Inc.
Entrepreneur, inbound marketing professional & outdoors enthusiast who finds joy in overcoming obstacles.
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