Entries by Logan

One Will Always Listen to Their Peers

“The Moment of Truth Marketing” is in the past In the past it was always thought that grabbing the attention of a consumer was about getting the best professional advice possible. This was all about who was saying what about your product, and a good review from the best product reviewer in the industry meant […]

Analytics and Insight Are Necessary for Strategic Marketing

Analytics are the key to online success You often hear business owners complaining about their company’s latest marketing results. They typically know the goals they want to achieve with their marketing strategies, but they do not understand why they are not meeting these goals. Perhaps finding a viable solution takes more than analyzing the latest […]

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Marketing Analytics and Web Analytics: Making The Distinction

The Marketing Analytics Game: Many firms have hopped on the web analytics bandwagon, but sometimes, marketing firms need very specific data in order to see the true power and effectiveness of their marketing campaigns. Web analytics, while useful, aren’t as helpful as they should be when looking at marketing information. There is a significant difference […]

When Should You Outsource Your Marketing?

Marketing Oursourced Outsourced or In-House? In today’s Internet-centered world, marketing encompasses website design, content generation, search engine optimization, pay per click, social media, lead generation and more. What do you do when your home team doesn’t have the necessary skill mix or experience? Maybe you don’t even have a marketing team. Do you outsource the […]

10 Technologies That Indirectly Promote Inbound Marketing

Companies who rely on older marketing tactics such as radio, television, cold calls, email spam, or direct mail are beginning to see a decrease in success rates of their advertising. This is because customers are blocking out these former methods of contact through various technologies. As customers gain control over how they are contacted, businesses […]

How Google Uses Categories to Influence Search Results

What are Google Categories? When you think about the type of results that Google pulls up when you search something you may start to noticed that it displays different types of results almost every time depending on what you type in. After years and years of keyword search data compiled by Google based on the […]