Sometimes the idea of content production for your inbound marketing campaign can feel consuming. Not just consuming for your writers but consuming for your Subject Matter Expert (SME) who is most likely very busy with their high value regular workload. In this post we are going to guide you through creating rich inbound marketing content […]
It’s time to debunk this common misconception about blog comments. Gone are the days of thinking about blog comments as links or a link building method. Anyone who has had their ear to the wind in the SEO world knows that Google has a pretty tight grip on what types of links actually help your […]
Running a business can sometimes seem like a nonstop roller coaster ride – especially when it comes to convincing leads to make the jump from prospect to paying customer. Technology gives us tools we can use to make the process easier, but in a sea full of “shoulds” and “don’ts” it can be difficult to […]
For many years, small business owners have been using social media platforms to generate leads, but social networking sites like Facebook and Twitter are still very informal, and as often as they are promoted as platforms through which to conduct successful advertising campaigns, it will be awhile yet before the science of informal social media […]
Look out, web content creators! Has your content marketing strategy taken into account Google’s update to its Penguin algorithm. If you have seen a decrease in search engine ranking over the past several months, your might consider reexamining your online marketing techniques. The latest algorithm is designed to reduce the ranking of sites that employ […]
Online videos are integral for businesses that want to capture as much attention as possible from prospective customers with their web marketing campaigns. A study by Invodo reported that close to 60% of buyers said that watching a product video made them more confident in their purchasing decision and less likely to return something that […]
As a local business owner, you have probably begun to rely upon the Internet as a way of generating more visitors to your websites, interest in your products and services, and sales. You may even have come to the point where your business lives and dies by mentions and positive reviews on local directories and […]
Do businesses still do email marketing campaigns in the age of Facebook? You bet! There is no reason to ditch your email marketing campaigns for social media marketing. According to some research, email marketing often does 7.18 percent better than social media campaigns. However, in order to have a successful campaign, you need to avoid […]
Entrepreneurs know branding is vital to a thriving business. Without a good branding strategy your company could get lost in the shuffle. Your company needs to stand out from it’s competitors by having a strong voice in your industry. Even a very small company can have a powerful voice if branding is handled properly.
There was a time when you could send out a mass marketing email and you could be pretty certain that is would be read on a computer with a large screen, either a desktop or a laptop. You had a lot of space to play around with and you could get pretty creative with the […]