If your landing page is not performing as well as you would like, the problem may be in the design. A well-designed, streamlined landing page and opt-in form will increase customer interest and overall sales. Landing pages allow business to guide prospects to highly targeted areas of your website where lead-generation is more effective.
An effective call-to-action is an important part of a successful blog post. Whether you are looking to build a large email list, drive more traffic to your blog or sell a product, CTAs are essential for getting your readers to take actions that will help you to achieve these goals. If you are trying to […]
We all know that content is king, but boring content will hurt your sales and your reputation. Think of content creation as another form of customer service, you want to be friendly, engaging and informative with every interaction. In the case of content, this means you have about three seconds to hook your reader and […]
Posts on a web site blog or social media page may be online permanently, but they will not stay relevant for very long. Online posts have a half-life, which is defined by marketers as the point where the post has received half of all the attention that it will receive on the company page, social […]
Congratulations; Facebook fans and friends have “liked” your posted content! But, are they engaging with your organization beyond this simple click! Engagement leads to conversion. Therefore, it is critical that businesses focus on getting passed the “like” stage.
Twitter has become one of the most popular social media sites for business owners and professionals in the last few years. It allows you and your customers to connect instantly. You can easily see what people are saying about you and your business with a simple search.
Content is one of the most important concepts to understand for a business that wants to make income. While there is much discussion and debate about content amongst bloggers and marketing gurus, not everyone is mentioning how to create email marketing content that will lead directly to revenue generation. Cluster sharing, or the concept of […]
In the ongoing competition for page rank on today’s largest search engines, it is possible for a small business to compete on a limited budget? Competing with big businesses can be accomplished on a budget; that is, if you know which SEO strategies to employ. When creating an effective SEO strategy, one of the most […]
At about slide 28 of this slideshare I began to think about what a great curated blog post it would make for the PageLadder blog. It was at slide 34 that I +New posted in wordpress to create the following feature about The HubSpot Culture Code. We recently published a public beta of the HubSpot […]
Have you recently read a blog post and realized halfway through that it was written five years ago? There is nothing more frustrating than stale content for a consumer or business owner researching a topic. Industries and trends change so quickly that the five minutes you just spent reading those few paragraphs were completely wasted. […]