The stats show overwhelmingly that inbound marketing methodology and content marketing are working. They are working better, and better as time goes by. Very few people are successful with just blogging and using Hubspot or other marketing software. Something more is needed to drive the success of the campaign. Too many businesses look at content marketing on […]
About Robb Bailey
Robb enjoys growing a mean mustache every Movember and putting hot sauce on anything edible. You'll find him doing Content Marketing at his Inbound Marketing Agency in San Diego.
Entries by Robb Bailey
Often times a marketing manager who understands the value that inbound marketing brings to their business, but they will be faced with the challenge of making that case to their boss and selling them on an inbound campaign. If there is a larger age gap between the marketing manager and their C-level executive, this could […]
If you have tried content marketing before but struck out, most likely you aren’t executing it correctly and your leads are not nurtured. Combining a strategy that maps the buyers journey along with the use of marketing automation software should lead to an increase in both lead quality and lead quantity.
There is a known advantage for companies in the B2B space who operate with a content marketing strategy. In a recent article from COO Magazine, Joe Puluzzi the founder of the Content Marketing Institute states; “93 percent of business to businesses do content marketing, but of those only 49 percent have a content strategy.”click to […]
In general, a lot of businesses are not creating a steady stream of leads from their website. Our prospects are saying to themselves “I don’t want to make the investment, wait 6 months and be dumping money into something that isn’t working, only to find that it’s going to take another 6 months to show […]
There is an exceeding amount of content out there, but it’s a noisy environment. So how do you make your content compelling to your target audience? If you’re going to go through all the trouble of creating, deploying and promoting it, you want to make sure it stands out and gets seen by the right […]
Are you one of the far too many businesses NOT creating a steady stream of leads from your website? Most likely your inability to execute an effective content marketing strategy for your website is heavily influenced by a lack of time. So how are you going to give Inbound Marketing a try when your internal […]
In the long tradition of sales there are a series of established rules widely recognized as what inbound marketers should do. These rules are tried and true and should not be shrugged lightly; however, there is no rule so important that you should follow it blindly. Risks should not be taken without consideration, but innovation […]
In a fast paced electronic world swept with facts and figures, there is still something profound about seeing your own name in positive correspondence. Getting a “thank you” email humanizes the interaction between the client and the company. On top of that, it’s a proven fact that using your name is the fastest and most […]
You may be working hard to get your website ranking high and to reach your target audience. Yet there could be some additional assistance you need that you never thought about before. The concept of really focusing on your most influential pages is important. They can be used as leverage with your target audience to […]
Strategy + Execution = Growth
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