Entries by Robb Bailey

How to Effectively Generate Leads Using LinkedIn

Lead generation is crucial to the success of your business. Missing a lead opportunity can cost your business and opportunities are everywhere, including the social media realm. A few months ago the rules changed relatively silently when Facebook allowed call to actions on cover photos. That’s like having a free billboard, only millions of people are traveling on […]

An Introvert’s Perspective: Why We Do What We Do in the Sales Funnel

Does the core of your inbound marketing philosophy account for the fact that introverts and extroverts naturally behave differently? In this post from Matthew Cook of Innovative Marketing Resources, we are introduced to the importance of accounting for the reluctance of introverted people to make personal contact without first having done their research. Specifically he […]

Top 5 Best Practices for Content Marketing Success

Today it is imperative for all business forms to have an effective campaign that will drive traffic to their site and develop a larger audience. Whether you’re a B2C, B2B, non-profit, or an entrepreneur, you need to have effective ideas that will give your audience exclusive information that keeps them informed of your brand. As […]

The Best Way to Handle a Bad Online Review

In the age of online reviews swaying consumer choices, it’s important for businesses to deal with negative reviews in a way that doesn’t add more flames to the fire. Your business can spiral downward if you try to fight fire with fire or respond to negative reviews defensively. Filing lawsuits against reviewers for making false […]