In the long tradition of sales there are a series of established rules widely recognized as what inbound marketers should do. These rules are tried and true and should not be shrugged lightly; however, there is no rule so important that you should follow it blindly. Risks should not be taken without consideration, but innovation […]
In a fast paced electronic world swept with facts and figures, there is still something profound about seeing your own name in positive correspondence. Getting a “thank you” email humanizes the interaction between the client and the company. On top of that, it’s a proven fact that using your name is the fastest and most […]
You may be working hard to get your website ranking high and to reach your target audience. Yet there could be some additional assistance you need that you never thought about before. The concept of really focusing on your most influential pages is important. They can be used as leverage with your target audience to […]
Lead Nurturing is the process of guiding your leads through your sales channel by providing continued value and reasons to engage your brand. By identifying characteristics of buyer behavior you can target your marketing effort to groups of leads that share similar patterns, or buyer personas.
A vital part of marketing is being able to understand the way people think. This covers the “what, why, where, when and how” processes, all of which are very important to the marketing scheme of things. If you are unfamiliar to the tactics of marketing, one of the most important principles begin with understanding how […]
If your business has an online presence, then you likely spend a lot of time and effort driving traffic to your site. But it is not enough for visitors to find their way to your site. You want them to do something when they arrive there. Whether it is to sign up for a newsletter, […]
Lead generation is crucial to the success of your business. Missing a lead opportunity can cost your business and opportunities are everywhere, including the social media realm. A few months ago the rules changed relatively silently when Facebook allowed call to actions on cover photos. That’s like having a free billboard, only millions of people are traveling on […]
Does the core of your inbound marketing philosophy account for the fact that introverts and extroverts naturally behave differently? In this post from Matthew Cook of Innovative Marketing Resources, we are introduced to the importance of accounting for the reluctance of introverted people to make personal contact without first having done their research. Specifically he […]
Your business has embraced inbound marketing. You are blogging, tweeting and optimizing your site for the search engines. The traffic is pouring into your site. Sales are going up. But your work is not done. In order to stay ahead of the game and keep your competitive edge, it is important to be able to […]
Any business that has no prospects is a business that will not last very long. Thanks to the advent of the Internet, having a strong web presence with appealing content marketing can increase a company’s traffic, which will lead to more prospects. Hubspot reported earlier this year that over 92% of companies that use inbound […]