Lead Nurturing is the process of guiding your leads through your sales channel by providing continued value and reasons to engage your brand. By identifying characteristics of buyer behavior you can target your marketing effort to groups of leads that share similar patterns, or buyer personas.
About Robb Bailey
Robb enjoys growing a mean mustache every Movember and putting hot sauce on anything edible. You'll find him doing Content Marketing at his Inbound Marketing Agency in San Diego.
Entries by Robb Bailey
A vital part of marketing is being able to understand the way people think. This covers the “what, why, where, when and how” processes, all of which are very important to the marketing scheme of things. If you are unfamiliar to the tactics of marketing, one of the most important principles begin with understanding how […]
If your business has an online presence, then you likely spend a lot of time and effort driving traffic to your site. But it is not enough for visitors to find their way to your site. You want them to do something when they arrive there. Whether it is to sign up for a newsletter, […]
Lead generation is crucial to the success of your business. Missing a lead opportunity can cost your business and opportunities are everywhere, including the social media realm. A few months ago the rules changed relatively silently when Facebook allowed call to actions on cover photos. That’s like having a free billboard, only millions of people are traveling on […]
Does the core of your inbound marketing philosophy account for the fact that introverts and extroverts naturally behave differently? In this post from Matthew Cook of Innovative Marketing Resources, we are introduced to the importance of accounting for the reluctance of introverted people to make personal contact without first having done their research. Specifically he […]
Your business has embraced inbound marketing. You are blogging, tweeting and optimizing your site for the search engines. The traffic is pouring into your site. Sales are going up. But your work is not done. In order to stay ahead of the game and keep your competitive edge, it is important to be able to […]
Any business that has no prospects is a business that will not last very long. Thanks to the advent of the Internet, having a strong web presence with appealing content marketing can increase a company’s traffic, which will lead to more prospects. Hubspot reported earlier this year that over 92% of companies that use inbound […]
Today it is imperative for all business forms to have an effective campaign that will drive traffic to their site and develop a larger audience. Whether you’re a B2C, B2B, non-profit, or an entrepreneur, you need to have effective ideas that will give your audience exclusive information that keeps them informed of your brand. As […]
In the age of online reviews swaying consumer choices, it’s important for businesses to deal with negative reviews in a way that doesn’t add more flames to the fire. Your business can spiral downward if you try to fight fire with fire or respond to negative reviews defensively. Filing lawsuits against reviewers for making false […]
Reviews are a very important part of the buying process for most online shoppers today. Whether someone is looking at a product, or they are checking out your businesses’ services the reviews are going to do some of the selling or hold it back.
Strategy + Execution = Growth
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