In the digital age that we live in, having positive reviews on the web is important for businesses that want to improve their inbound marketing and drive up their sales. Myles Anderson reported on Search Engine Land that 72% of consumers surveyed in the Local Consumer Review Survey of 2012 reported trusting reviews that they […]
About Robb Bailey
Robb enjoys growing a mean mustache every Movember and putting hot sauce on anything edible. You'll find him doing Content Marketing at his Inbound Marketing Agency in San Diego.
Entries by Robb Bailey
For a long time companies have been using the feedback that they get from customers to address issues involving product design and product directions. You can go above and beyond what the customer asks for by keeping up to date with changes that the using community want. Unsatisfied customers can become lifetime clients while you […]
Need More Online Customer Reviews? Make it Happen! Consumers are very particular about spending their money online. With the difficult economic times, they want to know they can trust the entity they buy from. They trust the words of other consumers who have already made such a purchase. That is why you need to have […]
Online customer reviews are becoming the new standard for measuring the credibility of a brand or business. No longer do the masses just go along with whatever marketers tell them about a product. As consumer budgets get tighter, purchasing decisions are coming down to the pros and cons voiced by actual buyers. This phenomenon is […]
If you have ever attempted to market a new business venture or product using a brand new website, you have likely found yourself struggling to achieve a sufficient rank for competitive keyword. While you should never lose your resolve, you can in the meantime target less competitive but more specific long-tail keywords. These keywords are […]
Your assumptions of your buyer personas should match who your customers are, why they choose your products and services and how satisfied they are with your offers. If your assumptions do not match reality, then something is wrong somewhere. You must determine who your ideal customers are and why.
Advertising and marketing basically set out to do the same job. They are different, however. The tactics each one uses are unique and set one apart from the other with great clarity. Depending on how you label yourself, as either an adman or a marketing professional well tell people a lot about how you put […]
If you have not thought seriously about using Google+ as a viable social medium, now is the time to take a second look. Google+ has grown tremendously with over 400 million total users and of that students are the largest user base followed by software engineers and consultants. The Google +1 button is pressed over […]
Should anyone claim to have their finger on the pulse of the marketing world, they will have already laid the foundation for an expensive failure. The pulse is with the people, and as far as consumers are concerned, you do not exist if you do not engage them.
Rumors about social media are really a dime a dozen. Conflicting articles are posted every day about social media sites, some saying how one site is dying, some saying how that same site is growing, some saying how social media itself is on the decline, some saying that all social media sites are bursting with […]
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