3 Things Your Content Marketing Can’t Live Without

3 Things Your Content Marketing Can’t Live Without

3 Things Your Content Marketing Can’t Live WithoutThe stats show overwhelmingly that inbound marketing methodology and content marketing are working. They are working better, and better as time goes by. Very few people are successful with just blogging and using Hubspot or other marketing software.  Something more is needed to drive the success of the campaign. Too many businesses look at content marketing on a micro level of daily activities and are missing the big picture, strategy. It’s really easy to stay busy with social media and blogging, but if the strategy isn’t in place driving the purpose of those activities, you won’t achieve the results you are after.
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How to Sell Your Boss on Inbound Marketing in 5 Easy Steps

Often times a marketing manager who understands the value that inbound marketing brings to their business, but they will be faced with the challenge of making that case to their boss and selling them on an inbound campaign. If there is a larger age gap between the marketing manager and their C-level executive, this could be especially challenging.   Let’s look at how to structure your case for inbound marketing in a way that should appeal to any boss or CEO.


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10 Signs that Your Content Strategy is Just a Glorified Blogging Calendar

GlorifiedBlogCalendarThere is a known advantage for companies in the B2B space who operate with a content marketing strategy. In a recent article from COO Magazine, Joe Puluzzi the founder of the Content Marketing Institute states;

“93 percent of business to businesses do content marketing, but of those only 49 percent have a content strategy.”Tweet: “93 percent of business to businesses do content marketing, but of those only 49 percent have a content strategy. @pageladder” click to tweet

Given the failure to create a strategy, there is no wonder we are faced with so much content clutter. Let’s look at how you can determine if your “content strategy” actually isn’t a strategy after all.
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How to Measurably Profit from Inbound Marketing in 6 Months or Less

In general, a lot of businesses are not creating a steady stream of leads from their website. Our prospects are saying to themselves “I don’t want to make the investment, wait 6 months and be dumping money into something that isn’t working, only to find that it’s going to take another 6 months to show a return. I need to know how long we invest before results show.”  So let’s look at how inbound marketing gains traction from day 1, and  when executed correctly, produces measurable ROI in 6 months or less.


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Mapping Buyers Journey

How to Create An Inbound Marketing Strategy That Works

There is an exceeding amount of content out there, but it’s a noisy environment.  So how do you make your content compelling to your target audience? If you’re going to go through all the trouble of creating, deploying and promoting it, you want to make sure it stands out and gets seen by the right people. This requires more planning than people initially give it credit for.

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Respecting Your Expert’s Time with an Efficient Content Extraction Process

Sometimes the idea of content production for your inbound marketing campaign can feel consuming. Not just consuming for your writers but consuming for your Subject Matter Expert (SME) who is most likely very busy with their high value regular workload. In this post we are going to guide you through creating rich inbound marketing content while using an efficient process that is a highly leveraged way to respect their time. Read more

4 Tips to Increase Your Sales Pipeline with Inbound Methodology

Are you one of the far too many businesses NOT creating a steady stream of leads from your website? Most likely your inability to execute an effective content marketing strategy for your website is heavily influenced by a lack of time. So how are you going to give Inbound Marketing a try when your internal structure lacks the time, resources, or technology to do it?

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It’s Time to Change the Way We Think About Blog Comments

It’s Time to Change the Way We Think About Blog Comments It’s time to debunk this common misconception about blog comments. Gone are the days of thinking about blog comments as links or a link building method. Anyone who has had their ear to the wind in the SEO world knows that Google has a pretty tight grip on what types of links actually help your rankings. Blog comments are indeed one of the most annoying vehicles of internet spam that exists but we need to stop thinking about them that way. Instead of fighting the battle of moderating blog comment spam, join the party but make your comments deliver the highest value possible.

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Turn Leads Into Raving Fans: What to Keep Doing

turn-leads-into-raving-fans-what-to-keep-doingRunning a business can sometimes seem like a nonstop roller coaster ride – especially when it comes to convincing leads to make the jump from prospect to paying customer. Technology gives us tools we can use to make the process easier, but in a sea full of “shoulds” and “don’ts” it can be difficult to weed out the fluff and find out what’s really crucial for your business.
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