5 Outdated Marketing Rules Redefined for Successful Inbound Marketing

5 Outdated Marketing Rules Redefined for Successful Inbound MarketingIn the long tradition of sales there are a series of established rules widely recognized as what inbound marketers should do. These rules are tried and true and should not be shrugged lightly; however, there is no rule so important that you should follow it blindly. Risks should not be taken without consideration, but innovation requires risk and affords the biggest rewards for spontaneity. This post explains why smart marketers will break these rules to salvage their creativity and to become successful.
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Pinterest, Instagram and Tumblr: Learn the Language

Pinterest, Instagram and Tumblr Learn the LanguageFor many years, small business owners have been using social media platforms to generate leads, but social networking sites like Facebook and Twitter are still very informal, and as often as they are promoted as platforms through which to conduct successful advertising campaigns, it will be awhile yet before the science of informal social media marketing is mastered.
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Thank Your Way to a Successful Marketing Strategy

Thank-Your-Way-to-a-Successful-Marketing-StrategyIn a fast paced electronic world swept with facts and figures, there is still something profound about seeing your own name in positive correspondence. Getting a “thank you” email humanizes the interaction between the client and the company. On top of that, it’s a proven fact that using your name is the fastest and most effective way to getting your attention.  Here is one way that good manners can actually make the company some money. When saying “thank you”, the company immediately identify itself as being reputable as well as approachable.
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Conversion Assists: Get the Most From Your Website’s Most Influential Pages

conversion-assists-leverage-value-websites-influential-pages

You may be working hard to get your website ranking high and to reach your target audience. Yet there could be some additional assistance you need that you never thought about before. The concept of really focusing on your most influential pages is important. They can be used as leverage with your target audience to gain them to notice you, to improve conversion rates, and to increase profits.

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Three Strategies that Google’s Penguin 2.0 Rewards

Three Strategies that Google's Penguin 2.0 RewardsLook out, web content creators! Has your content marketing strategy taken into account Google’s update  to its Penguin algorithm. If you have seen a decrease in search engine ranking over the past several months, your might consider reexamining your online marketing techniques. The latest algorithm is designed to reduce the ranking of sites that employ black hat marketing techniques. Google has been on a quest to make sure that its search results feature high quality authoritative content. These updates reflect the latest attempts to develop algorithms that actually understand the meaning and value of a site to its users. If your goal is to deliver the best content to a natural community that forms around your website, then you are on the same page as Google. You can celebrate these updates because they remove the bad actors from the search results and reward sites like yours. Here are three strategies that the Penguin update rewards.
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Four Key Benefits Of Employing Videos In B2B Marketing

Four Key Benefits Of Employing Videos In B2B Marketing Online videos are integral for businesses that want to capture as much attention as possible from prospective customers with their web marketing campaigns. A study by Invodo reported that close to 60% of buyers said that watching a product video made them more confident in their purchasing decision and less likely to return something that they bought. Some business owners may feel challenged by the task of creating compelling videos, but even without immense video making skills or experience there are several concepts that make video marketing an important tool for B2B marketing efforts.

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What is the ROI of Soliciting Positive Local Business Reviews?

What-Is-The-ROI-Of-Soliciting-Positive-Local-Business-ReviewsAs a local business owner, you have probably begun to rely upon the Internet as a way of generating more visitors to your websites, interest in your products and services, and sales. You may even have come to the point where your business lives and dies by mentions and positive reviews on local directories and other sites where you potential customers might look for a business just like yours. For example, one local account said that her business tripled after some positive reviews on Angie’s List. You just cannot buy advertising like that, but you may be able to ask for it.
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Do You Make These 5 Common Email Marketing Mistakes?

Do-You-Make-These-5-Common-Email-Marketing-MistakesDo businesses still do email marketing campaigns in the age of Facebook?  You bet!  There is no reason to ditch your email marketing campaigns for social media marketing.  According to some research, email marketing often does 7.18 percent better than social media campaigns.  However, in order to have a successful campaign, you need to avoid the five big reasons why email marking campaigns fail.
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