The 3 Part Recipe for Better Mobile Email Marketing

The 3 Part Recipe for Better Mobile Email MarketingThere was a time when you could send out a mass marketing email and you could be pretty certain that is would be read on a computer with a large screen, either a desktop or a laptop. You had a lot of space to play around with and you could get pretty creative with the look of your message. Some marketers basically sent full web pages to prospects and customers alike.
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10 Crucial Landing Page Elements for Success

10 Crucial Landing Page Elements for SuccessIf your landing page is not performing as well as you would like, the problem may be in the design. A well-designed, streamlined landing page and opt-in form will increase customer interest and overall sales. Landing pages allow business to guide prospects to highly targeted areas of your website where lead-generation is more effective.
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Want to Be Amazing at Creating CTA’s? Here’s 4 Simple Steps How

Want to Be Amazing at Creating CTA's? Here's 4 Simple Steps HowAn effective call-to-action is an important part of a successful blog post. Whether you are looking to build a large email list, drive more traffic to your blog or sell a product, CTAs are essential for getting your readers to take actions that will help you to achieve these goals. If you are trying to build a list, you want your readers to give you their email. If you are trying to drive traffic, you want your readers to like, share and comment on your post. Writing an effective CTA is an art. If your CTAs are clumsy and awkward, readers may be turned off. Graceful CTA’s offer your readers something that makes them happy to take the desired action. Here are some tips for writing graceful CTAs.
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8 Revealing Human Behavior Principles to Convert Leads into Customers

8 Revealing Human Behavior Principles to Help Convert Leads into CustomersA vital part of marketing is being able to understand the way people think. This covers the “what, why, where, when and how” processes, all of which are very important to the marketing scheme of things.

If you are unfamiliar to the tactics of marketing, one of the most important principles begin with understanding how people operate. This is, practically, the essential part of how marketing stays compelling. By being psychologically in tune with people, content can go from somewhat boring to absolutely tantalizing. This is due to the right audience being there to read and identify with it. If you can understand the principles listed below, and incorporate them into your business marketing strategy, any visitors you have will be converted into leads and then into customers.
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Take Your Website from Boring to Brilliant with These 8 Content Types

Take Your Website from Boring to Brilliant with These 8 Content Types We all know that content is king, but boring content will hurt your sales and your reputation. Think of content creation as another form of customer service, you want to be friendly, engaging and informative with every interaction. In the case of content, this means you have about three seconds to hook your reader and get them to buy in to your business.Boring, ill-written content will say “I don’t care about your time.” and “I have nothing new or unique to offer you.” Imagine a company sales rep saying this to new leads … not cool.
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3 Proven Strategies to Maximize the Life of Your Social Media Posts

3 Proven Strategies to Maximizing the Life of Your Social Media PostsPosts on a web site blog or social media page may be online permanently, but they will not stay relevant for very long. Online posts have a half-life, which is defined by marketers as the point where the post has received half of all the attention that it will receive on the company page, social network, or feed that it is placed on. After a post reaches its half-life users may continue to interact with these posts, just not as much as they did before the end of the half-life window.
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Want Great Calls-to-Action? Four Mistakes to Avoid

want-great-calls-action-four-mistakes-avoidIf your business has an online presence, then you likely spend a lot of time and effort driving traffic to your site. But it is not enough for visitors to find their way to your site. You want them to do something when they arrive there. Whether it is to sign up for a newsletter, download a report or set up a free consultation, you want your visitors to convert to leads and customers. Having an effective call-to-action is important to accomplish this goal. If you do not let your visitors know what you want them to do and clearly invite them to do it, then they will likely not do anything. Here are four mistakes that you want avoid when designing your CTAs. By avoiding these common errors, the conversion rate of your website will improve dramatically.
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Email Marketing Techniques to Increase Sales and Customers

Email Marketing Techniques to Increase Sales and CustomersContent is one of the most important concepts to understand for a business that wants to make income. While there is much discussion and debate about content amongst bloggers and marketing gurus, not everyone is mentioning how to create email marketing content that will lead directly to revenue generation. Cluster sharing, or the concept of a page being shared by a small group of close friends instead of a large network of people, is considered to be an important principle of earning money from content emails. Focus on shaping your marketing content to entice prospects to buy from you.
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