Measure Twice, Cut Once: Web Analytics With Both Hubspot and Google Analytics

Your business has embraced inbound marketing. You are blogging, tweeting and optimizing your site for the search engines. The traffic is pouring into your site. Sales are going up. But your work is not done. In order to stay ahead of the game…

PageLadder HubSpot Culture Code Feature

At about slide 28 of this slideshare I began to think about what a great curated blog post it would make for the PageLadder blog. It was at slide 34 that I +New posted in wordpress to create the following feature about The HubSpot Culture Code. We…

3 Simple Steps To Attract Prospects With Content Marketing

Any business that has no prospects is a business that will not last very long. Thanks to the advent of the Internet, having a strong web presence with appealing content marketing can increase a company’s traffic, which will lead to more prospects.…

How To Publish Testimonials Online - Featured Post

We are proud to have an online course 10 Steps to Get Your Local Business Found Online by our COO and co-founder, Raleigh Leslie recently featured by Udemy. Part of the course focuses on the technical step of Schema Mark-up Testimonials and…

Top 5 Best Practices for Content Marketing Success

Today it is imperative for all business forms to have an effective campaign that will drive traffic to their site and develop a larger audience. Whether you’re a B2C, B2B, non-profit, or an entrepreneur, you need to have effective ideas that…

Stale Website Content is as Appealing as Stale Bread

Have you recently read a blog post and realized halfway through that it was written five years ago? There is nothing more frustrating than stale content for a consumer or business owner researching a topic. Industries and trends change so quickly…