Build an Audience with Smart Content Marketing TechniquesContent marketing is a way to develop and share content to appeal to prospects, convert them into customers, and turn these customers into recurrent buyers. You educate people so they will understand and trust you. However, this is not going to work if you cannot get their attention. Your content needs readers in order for it to thrive and for your business to survive.

Right now, almost everyone wants to do business and market their business online. Truthfully, this is not much of a surprise, but what you may not know is that there will always be content marketing once you join the bandwagon. You will soon realize that people do not want your product advertisements so that they will buy what you are selling.  Instead what they actually demand is valuable information to drive their decision making process.

Make Money with Content

There are many ways that will allow you to make profits with content: email newsletters, downloadable reports, blogging, and even video tutorials. You may have all these tricks up your sleeve, but still you wonder why you have no customers. In many cases the problem is that your content is not being found relevent by your customers and is most likely being ignored. Customers are getting bombarded with an endless sea of content so it is essential that you understand the techniques to get your content noticed.

Stick to the Basics

There are traditional content marketing techniques that you may have forgotten about or think need not apply, but going back to the basics is extremely beneficial. Content always has a headline, which should be very attention-grabbing. One of the best ways to appeal to readers is to use keywords that will catch their eyes.

Emotions and sensations in headlines can bring in several views.

  • If you have a thrifty audience, use words such as “free,” “cheap,” and “save.”
  • If you want to attract the powerful and wealthy businessmen, use words like “profit,” “rich,” and “fortune.”
  • You can also have “dominate,” “leader,” and “owner” into your headline.
  • If you would like inject fear into your content, try using the words “disaster” or “catastrophic.”
  • When giving comfort, words such as “warm” and “cozy” will automatically transmit the idea.

There are so many emotions that you can use in your subject lines. The trick is not knowing all the keywords; rather, you should learn the art of being extravagant without being far-fetched. Refrain from having headlines that are too over the top such as “Three Steps in Driving Insane Subscriptions with an Epic and Compelling Content Marketing Plan.” Simplify your headline so that it would sound more genuine and not like a false claim.

Make a Real Connection

You can turn your headline into an even more personal touch. While words such as “discover,” “best,” and “award-winning” grab attention, nothing beats finding a foundation for mutual understanding between you and your readers. It is difficult to overcome insider information, so make sure you do your research fast.

You can effectively connect to your readers through the following techniques:

  • Discuss about a timely subject. Read the news or learn about the goings-on in the gadget scene.
  • If you have new products or an announcement to make, take this opportunity to launch them.
  • You may also want to explore on things that you know your readers love, such as pets, shopping discounts, or celebrity news.
  • Address issues that your readers may relate to including painful experiences.
  • Invite your readers to a real event, such as a discussion, debate, or sharing.

Great content always comes hand in hand with good grammar and no typos. Therefore, you are required to exert a little more effort in proofreading your work. Readers can spot these errors and when they do, they will immediately turn away from you.

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Co-Founder & COO at PageLadder, Inc.
Entrepreneur, inbound marketing professional & outdoors enthusiast who finds joy in overcoming obstacles.
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