Developing a Winning Content Plan For Your Blog

Out of New Content IdeasAnyone who’s ever published a blog knows that sooner or later, inspiration can dry up. This is one of the main problems that blog owners face, and all too often, they lose interest in writing the blog or end up losing readers as their blog loses focus. To avoid this problem, creating a blog content planning guide is necessary. You don’t have to plan out your entire year at once, but it helps to do at least one quarter at a time.

As you create your content plan, it is also important to change up the type of posts you do. This not only keeps your readers intrigued and wanting more, but it also helps you stay fresh and ensures that you’ll keep producing interesting content. Let’s take a look at a few styles you can mix into your blog content plan to ensure that you’re covering what your readers want and providing them with great content they won’t find anywhere else.
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Could Podcasting be the Next Big Thing for Inbound Marketers

PageLadder's Podcasting StationAs a site owner, you know just how important content can be. It’s how you stay connected to your audience, interest them in what you have to offer and how you keep them coming back. It’s all too easy to become hyper-focused on the importance of “written” content and forget that there are other ways of connecting with your audience.

Podcasting is hardly new, it’s been around for some time and used successfully by many bloggers to launch new careers. As it becomes easier to enjoy podcasts on mobile devices, consumers are hungrier for this medium and that spells good news for in-bound marketers. If you haven’t dipped your toes into the waters of podcasting yet, now may be a great time to try.
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5 Ways to Create Engaging Content for your Blog

Remarkable Engaging ContentIt is not enough anymore to create a blog that has a great design and excellent content; your blog must contain remarkable content in order to stand out. In order to engage your readers your content must surprise them and fulfill a need or get them to want to respond. Without reader engagement it can be difficult to measure your actual reach.

Creating dynamic content that grabs your readers’ attention and engages them is vital to the success of your small business blog. The more people comment and share your material across their social networks the more lead generation and conversions you will leverage. So how do you create dynamic content that addresses the needs of your readers?

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Coca-Cola’s Content 2020: The Manifesto for Content Marketing

Coca-Cola Content 2020 Part One

Coca-Cola Content 2020 Part Two

In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company’s portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that “every contact point with a customer should tell an emotional story”.

I stumbled across a story about the above videos in the Content Marketing Institute’s official magazine CCO – Chief Content Officer. The article I read in the magazine insisted I go and watch these videos. Once I started watching them I could not believe that I had not seen the videos yet and how much truth they hold. It becomes obvious really quick that Coca-Cola has some seriously smart people working for them on their marketing team. It would be wise for you to start to adapt their strategies for your business or brand as they are on the forefront of the curve in the shift towards content marketing.

The media landscape is changing and is already way different than it was not even 5 years ago. Don’t wait – How are you already making moves in the direction of where this manifesto is headed?

Top Five Reasons Why You Need Video In Your Content Marketing Strategy

Video Content MarketingContent marketing has become something of a buzzword in the past few years. Ever since Google released their Panda and Penguin updates to their search algorithm, bloggers, webmasters and online marketers have been touting content as the new king of SEO. But good marketers know better- they’ve been dabbling in content marketing for years! Excellent content is sure to attract viewers and links no matter what update Google manages to roll out.

But the definition of “content” here seems to be limited only to text and images. What about video? For some reason, video content seems to be so vastly underrated. What most people don’t know is that video can be a very effective content marketing tool. Here are five reasons why you need to start producing videos for your content marketing strategy right now:
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