20 Outdated Marketing Trends That You Will Have To Explain To Your KidsThe way companies market their products has changed drastically over the past 5 to 10 years. This is because the conventional marketing tools are being replaced rapidly with newer more advanced techniques.

We have put together a list of 20 marketing trends and tactics that you will have to explain to your kids one day because they have either become outdated or soon will be.
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Blogger Outreach vs Traditional AdvertisingA long time ago things such as television commercials, radio, magazine advertisements and other traditional methods were the way to go when it came to advertising and reaching new customers.  The times have changed and so have consumers.  Consumers now prefer to go by word of mouth and what others in their social network have to say about your brand and product.

Bloggers are one of the main influencers in today’s world of marketing.  Bloggers who have a loyal audience that trust them and listen to what they say are the strongest influencers you can have on your side. Targeting these bloggers is a great way to get your product and company out to consumers. It is also one of the best ways to have consumers build trust in your brand.
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Stress Free MarketingMarketing is the lifeblood of just about any business. Driving new business to your company is one of the key components to running a successful operation. Marketing can be a stressful operation though. Marketing technology changes almost daily it seems and a great marketing strategy involves people who can adapt quickly to the changing marketplace.

Stress Free Marketing

There are some stress-free approaches to marketing your business that will give you a leg up on your competition and allow you to do so in a sane manner while using the latest technologies. Marketing your business will always be a vital part of the operation but it does not have to be stress-filled to be successful.
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No Silver Bullet to Marketing OnlineHave you ever wondered how companies, even the most mundane ones (think cleaning products), manage to dominate the internet sphere? Do you wonder how some of the most obscure websites, organizations, and efforts find a place in the digital world? There’s no doubt they did too – but they figured it out, and guaranteed, you can too.

Internet marketing takes time, patience, and strategy. It is not an overnight effort, and finding success is actually more akin to successfully merging onto a busy, high-traffic freeway from a short on-ramp. There are no shortcuts when it comes to creating sustainable and winning internet marketing campaigns. Knowing this, you are already way above the rest of those trying to break into the field.
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Google+ is Here to Stay

Marketing Businesses Online with Google+
Do you remember a few years back when numerous Twitter naysayers said it was a flash in the pan and not worth your time? It’s funny how quiet they got. You may have noticed a similar phenomenon happening with Google+. We’ve all heard the worst, that it is ineffective and a waste of time and besides, it’s only used by techies so what’s the point? As with anything, you always want to consider the source of information before you take it to heart. There are several prominent social networking companies who would like to see Google+ fail. But, from where we are standing, that’s not going to happen.

In fact, Google + is quietly positioning themselves for success and content marketers would be well served to take heed now and become early adopters. Read more

Inbound Marketing Car Without TiresMany times when getting pitched on a inbound marketing or SEO package companies will offer you various levels of services. Meaning the lower priced packages don’t give you everything you need but the packages that give you all you need are way above the marketing budget you are working with. This traditional way of pitching clients we at PageLadder have found not to be the answer. Ask yourself, would I go to a car dealership and purchase a car without tires?

No, you wouldn’t because you wouldn’t be able to even drive it off the lot. At PageLadder our service packages are designed to get you the marketing results you are looking for by doing whatever it takes. How can we do this and stay within budget?

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Yellow Pages Advertising

The above graphic is now over three years old yet we still talk with businesses every week that are spending a ton of their marketing budget on these Dex listings. The way they get roped into it now is that Dex offers them online bonuses like video and some sort of premium online placement where they charge by impressions and actions. What we can clearly learn from the above photo is that although business are still investing in Dex, the advertising medium it is a dying breed.
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10 Ways to Create Landing Pages that Convert

11 Simple (But Critical) Tips for Creating Better Landing Pages
Effective landing pages are a boon to online marketers. Unlike regular web pages, they’re designed to capture leads at a much higher rate. Designing landing pages that convert, however, is a tough job. Here’s why we’re putting together 11 unmissable tips to create one.

1) Basics of an Effective Landing Page

Landing pages that convert visitors into willing buyers have the following key elements:

  • A headline and a sub-headline (when necessary)
  • A brief product description that highlights the value of your offer
  • At least one visual element that supports the text
  • A contact form for acquiring visitors’ information, especially email addresses

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The Marketing Analytics Game:

Many firms have hopped on the web analytics bandwagon, but sometimes, marketing firms need very specific data in order to see the true power and effectiveness of their marketing campaigns. Web analytics, while useful, aren’t as helpful as they should be when looking at marketing information.

There is a significant difference between marketing analytics and web analytics. The bottom line is web analytics look at what matters to a webmaster, such as page load times, page views per visit, and so forth. Marketing analytics, like those provided by PageLadder Inc., examines business-specific metrics, such as sales, leads and what events influence leads to become customers. Marketing analytics come from sources like email, websites, social media and anything that happens offline with your business. Marketing is also people-centric, where web analytics focuses on the page view.
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Marketing Oursourced

When Should You Outsource Your Marketing

Outsourced or In-House?

In today’s Internet-centered world, marketing encompasses website design, content generation, search engine optimization, pay per click, social media, lead generation and more. What do you do when your home team doesn’t have the necessary skill mix or experience? Maybe you don’t even have a marketing team. Do you outsource the work, retrain your staff, or hire someone in who knows what they’re doing?
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