This category of posts will be all about social media marketing including facebook, twitter, Google+, Pinterest and all the latest platforms.

Pinterest, Instagram and Tumblr: Learn the Language

Pinterest, Instagram and Tumblr Learn the LanguageFor many years, small business owners have been using social media platforms to generate leads, but social networking sites like Facebook and Twitter are still very informal, and as often as they are promoted as platforms through which to conduct successful advertising campaigns, it will be awhile yet before the science of informal social media marketing is mastered.
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3 Proven Strategies to Maximize the Life of Your Social Media Posts

3 Proven Strategies to Maximizing the Life of Your Social Media PostsPosts on a web site blog or social media page may be online permanently, but they will not stay relevant for very long. Online posts have a half-life, which is defined by marketers as the point where the post has received half of all the attention that it will receive on the company page, social network, or feed that it is placed on. After a post reaches its half-life users may continue to interact with these posts, just not as much as they did before the end of the half-life window.
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How to Effectively Generate Leads Using LinkedIn

How to Effectively Generate Leads Using LinkedInLead generation is crucial to the success of your business. Missing a lead opportunity can cost your business and opportunities are everywhere, including the social media realm. A few months ago the rules changed relatively silently when Facebook allowed call to actions on cover photos. That’s like having a free billboard, only millions of people are traveling on this road. The change gave businesses an instant lead generator, if the business used the space to its fullest potential, it could mean better site traffic, more sales opportunities and ultimately more money for your business. Such a little change with an enormous potential.
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Six Simple Steps for Using Social Media Content in Your Emails

Six Simple Steps for Using Social Media Content in Your EmailsThat’s a good-looking Facebook button you’ve included on your email communications. Is anyone actually clicking it? How about the “Follow us on Twitter” prompt? Can your marketing team tell you for certain that you’re getting any kind of quality traffic from that addition? These are questions that should make content marketers pause. Just adding the buttons is not effective social media marketing on your emails. The content of the email itself is what determines the click-through rate and viral success of an email.
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Does Social Media Have You Stumped? Look at the Clock!

Does Social Media Have You Stumped? Look at the Clock!With much focus being directed at commercial social media marketing, your business, like many others, probably operates a profile on one or more of the major social networks—Facebook, Twitter, Pinterest, etc. But like all marketing fads, some users of a particular strategy are highly successful, and many are not. You may be on the not-so-successful side of the coin and wondering why your social media efforts have gone unnoticed by the masses. Your problem may be as simple as the clock.
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Five Reasons You Should Take A Second Look At Google +

Five Reasons You Should Take A Second Look At Google +If you have not thought seriously about using Google+ as a viable social medium, now is the time to take a second look.  Google+ has grown tremendously with over 400 million total users and of that students are the largest user base followed by software engineers and consultants.  The Google +1 button is pressed over five billion times a day and websites with the button generate three and half more Google visits than those without. The site is overall more professional than sites like Facebook which attracts a different demographic audience.  With Google+ growth and unique integration of Google features it simply cannot be ignored as a viable medium.  
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Quick Tips To Create a Simple Social Media Marketing Strategy

How To Create A Simple Social Media Marketing StrategySocial media is everywhere these days, and it isn’t just between friends anymore. A lot of companies have taken to social media sites like Facebook and Twitter to advertise their goods and services. Companies have even mentioned social media on their TV commercials, dropping hash tags and saying things like  “like us on Facebook.” Social media is everywhere, and the best part is it is free and easy to manage. If your business is interested in creating a social media presence, then here are a few tips to get you on your way.
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15 Fresh Stats About Social Media Marketing Behavior

15 Fresh Stats About Social Media Marketing BehaviorRumors about social media are really a dime a dozen. Conflicting articles are posted every day about social media sites, some saying how one site is dying, some saying how that same site is growing, some saying how social media itself is on the decline, some saying that all social media sites are bursting with growth, and some reporting that an old site is coming back from the dead! So, what is the truth about social media?
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