Got a Little Captain In You? You will want some after checking them out on Pinterest. For years brands have been attempting to have a presence on social media sites but all too many stop there and don’t think about how to leverage that presence as an opportunity to grow their reach by simply producing content that their customers want to share.
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This category of posts will be all about social media marketing including facebook, twitter, Google+, Pinterest and all the latest platforms.
There is a lot involved with marketing through social media. Engaging your target audience, generating leads and getting your name out there are just a few important keys but have you considered if you are using the correct etiquette?
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Everywhere you turn there are people giving you advice on social media. Some of this advice is based on limited experience or sometimes on no experience at all. Even some of the old savvy social media experts dish out bad advice based on their experience for one niche. How do you figure out which recommendations are worth listening to and which are misguided?
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Collecting feedback from users can provide fresh unique content for your website while increasing user participation and breeding loyalty across your brand. Getting loyal customers to post their opinions makes useful and unique content for your website and helps feeds the engagement of like minded individuals while countering any negative reviews that might arise. There are many ways to work with an online community to help customers find you, engage, and purchase.
There is so much baseless advice about social media going around that are not true. In social media marketing, there are tactics which work and those that don’t. Following the techniques that have seen surefire success for the masses is one of the easiest starting points in optimizing your social media campaigns. These techniques are something you can’t afford to overlook.
You need to get your business’s name out there and think social media is the way to start. Now comes the business of how? It really isn’t that hard, however it can be time consuming and is an ongoing process. The social butterfly is probably already connected to most of the popular sites, but you may only belong to one or two. Well then, you already have a start. You already know how being a member of a community works, now let’s find out how to go about picking the best ones for your business.
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It seems that there is a never ending struggle for marketers involving lead gen and social media. Lead gen and social media seem to have more differences than similarities. Except for publishing links to landing pages, it is hard to generate leads on social media. That why it is important to grow your social media reach.
A little healthy competition never hurt anyone. In fact, one could say it even increases performance. At the PageLadder office we are always duking it out for who is the Mayor of PageLadder’s downtown San Diego office. As a matter of fact, I just ‘ousted’ Robb as mayor today which inspired this blog post. By having this healthy competition going on we constantly remind each other to ‘check-in’ and have grown the equity in our personal foursquare accounts at the same time as our business on foursquare. Read more
Yesterday professional skateboarding legend Tony Hawk unleashed an amazing display of social media authority. The guy who landed the first 900 degree spin in a vert ramp. He is also known for the THPS (Tony Hawk Pro Skater) video game series amoung many other accomplishments that have lead to him becoming very well know worldwide. Personally, I am a huge fan of Tony Hawk because of his roots with the Bones Brigade which you can learn all about in their new documentary. Because I follow Tony Hawk on twitter, vine & Instagram I found out about his #HawkHunt event that went down Sunday, April 7th 2013. I want to highlight the event and outline the basic social media strategy that was used for the scavenger hunt style event.
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One of the hottest social networks out there right now is Vine, a platform owned by the addictive social network Twitter. However unlike Twitter, which allows users to send out 140-character messages to a public social networking platform, Vine utilizes the popularized use of short online videos–6 seconds, to be exact. These are bite-sized forms of social media marketing, and it’s not just for regular consumers to use anymore. Even businesses are hopping on the Vine social media marketing trend and are seeing stellar results.
What makes Vine a good idea for a business to look into? Here are some things to consider for your own social media marketing strategy and implementing Vine.
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