Context Can Strengthen Your Entire Marketing FunnelWhat do you do in order to optimize your marketing funnel? Most of the things you do are usually aimed towards the reduction of breaks in the marketing chain. In the different stages of the marketing funnel, you should use context and information concerning your leads. Do away with the breaks and strengthen the effect of marketing.  You can minimize the breaks by using your data in various ways.

When online marketing began, there were tools that could be used to analyze the audience in totality. In order to minimize breaks you had to figure out what had worked on high levels and then use it to optimize marketing, this made context appealing to a larger audience. You learned which keywords increased the website’s traffic and then work towards increasing their rank. Once you knew what pages prospects were visiting you would put calls-to-action on them. The web analytics led a revolution against marketing based data. It was impossible to connect traffic and the people it represented.

Modern Day Online Marketing

There are huge implications that come with applying context to content. Studies show that marketing results increase when you post relevant messages depending on what you know about your prospects. You can make the campaign more effective by delivering your message across different mediums that the prospects use. With the right strategy you can boost your sales. As you move through the marketing funnel you accumulate additional data on your leads with each marketing touch point. This makes it easier for the sales team to transform your data into sales.

In order for your website to attract traffic, it should have outstanding CTAs on its pages to prompt prospects to convert into leads. Some CTAs can be used to show the leads something new. Dynamic and smart CTAs show the right content to your visitors. You can decide to modify imagery leads on the website and landing pages. Show images that a relevant to a particular lead, images that they can identify with.

Lead Intelligence

Every time a prospect goes over your website you get to collect web analytic data based on how they interact with your site. You need to think about how they landed on your website. Some of the prospects get there by tracking campaigns and channels. Others are directed to your page using search engines, capture the keyword that got them to your brand and the first page they opened. This information will help you understand their interests and intentions.

With landing pages you should be able to apply context to a lead. The rules that apply to context in websites and blogs are the same ones that apply in landing pages. You can start by targeting images; you can increase efficiency by targeting all the content on the landing page.

Making Inquires

When it comes to the marketing funnel forms are an effective way of gaining context about leads. When a prospect takes time to fill your form it means that you have impacted them positively. Dynamic forms are the tool of choice; they use progressive profiling to ensure that your questions are not repetitive. Progressive profiling looks at the information you have gathered on a certain lead before setting questions that will offer you additional information. This feature ensures that you accumulate valuable information about a lead over a period of time.

How much of an impact is context making on your current marketing strategy?

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Co-Founder & COO at PageLadder, Inc.
Entrepreneur, inbound marketing professional & outdoors enthusiast who finds joy in overcoming obstacles.
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