Anyone who’s ever published a blog knows that sooner or later, inspiration can dry up. This is one of the main problems that blog owners face, and all too often, they lose interest in writing the blog or end up losing readers as their blog loses focus. To avoid this problem, creating a blog content planning guide is necessary. You don’t have to plan out your entire year at once, but it helps to do at least one quarter at a time.
As you create your content plan, it is also important to change up the type of posts you do. This not only keeps your readers intrigued and wanting more, but it also helps you stay fresh and ensures that you’ll keep producing interesting content. Let’s take a look at a few styles you can mix into your blog content plan to ensure that you’re covering what your readers want and providing them with great content they won’t find anywhere else.
1. Insightful posts
Sometimes you need to change it up and make your readers think. Try to schedule at least one insightful, or even argumentative post every six weeks or so. These are the posts that are going to spur conversation and get you more readers. The key is finding the right tone. Look at what your audience likes and what’s currently going on in your niche. If you’ve got an opinion — share it!
Review posts are always useful to your readers, especially if it’s a product or service that hasn’t already been talked to death. While it’s difficult to break news, you can seek out lesser known products or services that would be a benefit to your readers and give your honest opinion on it. Try to cycle in a review type post around once a month to keep your content interesting. On the plus side, you may even be able to score some free review copies as your readership and sphere of influence grows larger.
Everyone appreciates a how-to and there are literally thousands of ways you can approach this topic. Don’t feel as though you’ve got to stick with the written word for your how-tos. Infographics, videos, podcasts and other mediums are ideal for how-tos, and you’ll have an opportunity to reach out to your existing readers in a new way as well as having a greater chance of attracting new readers who may prefer that type of communication.
No matter what niche you’re in, you can always find someone important to interview for your blog. These posts are always interesting and give you more promotional power in the weeks leading up to their publication. If you’re not feeling up to doing interviews, seek out people to do a few guest posts on your blog. They always appreciate the exposure and you’ll have an opportunity to attract their audience to your blog.
5. Changing it up
Changing up how you approach your content is always a great way to keep your readers guessing and coming back for more. Don’t be afraid to try a new format, or have a surprise post. The more you keep it changing and intriguing, the more your readers will appreciate what you have to say. Need inspiration? Go through the archives of some of your favorite bloggers and make notes on how they approach their content plan. You may be surprised at just how much you can learn when you look at their blogs in a whole new way.
Create a blog content plan that matches your vision and where you want your blog to go. You’ll be happy you’ve got a clear path for content, and you’ll be more apt to relax and start being “you” in your blog — and that is the true key to success in blogging.
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