Content marketing has become something of a buzzword in the past few years. Ever since Google released their Panda and Penguin updates to their search algorithm, bloggers, webmasters and online marketers have been touting content as the new king of SEO. But good marketers know better- they’ve been dabbling in content marketing for years! Excellent content is sure to attract viewers and links no matter what update Google manages to roll out.
But the definition of “content” here seems to be limited only to text and images. What about video? For some reason, video content seems to be so vastly underrated. What most people don’t know is that video can be a very effective content marketing tool. Here are five reasons why you need to start producing videos for your content marketing strategy right now:
Video Will Help You Stand Out From The Rest Of The Pack
Let’s face it, there are thousands of blog posts that are being published every minute. Just about anyone can write one- you don’t need any special skill to do it. With this kind of competition, it will take a great amount of effort to stand out.
Video will help set you apart from the crowd. Think about it; between a 1000-word essay and a three-minute video clip, people are more likely to click on the video because it will not take up much of their time.
Videos Can Be Easily Embedded In Other Pages
Unlike text, videos can be easily shared by your website’s visitors. Embed functions are usually available on video hosting websites. This way, people can post your video on their own sites without doing much work. Text usually requires a more stringent sharing process: readers will have to ask permission from you first before they can use your content. They’ll also have to deal with the fact that Google penalizes websites found with content lifted off from others. This is not the case with video.
Producing Videos Is Cheap
Contrary to what most people would expect, video content production is something that you can do on your own. You don’t need a studio or high-end equipment to make your own videos. A smartphone camera or a basic DSLR will often do the trick. Just remember, the most important tool for video production is not an expensive camera or fancy gear- it’s creativity.
Video Is Just Like Other Forms Of Content
Chances are, you’ve already diversified your content marketing strategy by dabbling into other forms of media (images, infographics, podcasts). Your content can educate, inform and entertain people. Video does all of these things and is also more engaging.
Everyone Loves Videos
The overwhelming popularity of YouTube just shows how much people love videos. Various statistics have shown that a huge majority of online consumers would trust video ads. It has also been proven that video content can improve conversion rates for e-commerce websites.
Go For Video!
Don’t forget that great content is the product of hard work and research. The same goes for video. With high-quality video content, you’ll never go wrong!
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