Humanize Your Brand With Personas That "Speak" To BuyersMarketing of brands and company products today has become tricky. A few years back all you needed was to construct an eye-catching media commercial and air it on television or radio and you are good to go, sales increases. This is however not the case today since customers are changing the avenues that they trust. Most of them depend on the experience of others to confirm the quality and goodness of brands. Word of mouth is key when it comes to attracting new customers. It is therefore important that marketers should look for methods of using others to spread their products qualities if they want to sell.

One sure way of getting customers to your side of business is by using bloggers. Consumers trust these people with the information that they deliver. Bloggers have a faithful audience that is dependent on the information that they provide taking advantage of this influence is a sure avenue of convincing customers to buy your products. This is because you can use them to advertise your brand and point out all the benefits of what you are selling. Since consumers hear it from a person they trust, you are sure to get increased customer traffic. Despite the fact that you can use bloggers and other personas to influence markets, it is important to do it right.

Top 5 Steps For Your Personas to Create Useful Market Content

  1. Singling Out One Method and Going With It

  2. Multiple targets do not always work. This means that you have to use a single campaign strategy per specific target persona if you are to remain relevant and successful. Making the campaigns small and straight o the target audience bears more fruits as compared to a large scattered campaign.

  3. Humor Your Audience

  4. Nothing lightens any kind of situation better than a good laugh. If you want to attract customers, therefore make them feel that you are not too uptight and serious. This is a way of making your content more human and thus most people can relate. This call for research on in the sense that what humors you might not necessarily be funny to another person. It is thus upon you to find out what appeals to your target persona.

  5. Understand Your target Audience Needs

  6. This calls for you to know the thoughts that go through their head when they consider any purchase decisions. Understand what they require at each cycle of decision making before they make a purchase. This is necessary for you to be able to supply the exact information that they need.

  7. Speak Their Language

  8. This is the simplest method of targeting your audience. It calls for the marketers to survey their target customers in terms of their age bracket and communication styles. It is obvious that what you will achieve when selling to children is not the same when selling to young adults if you use the same methods. Whereas children may require enticing and pretentious words, the youths will be receptive if you use their slang to get to them. Make sure you understand each other in terms of language.

  9. Go to Them

  10. You will never go wrong if you reach out to your target persona. Identify their favorite hangouts and strategize yourself and brand around them. They will take an interest in what you have to offer because of your visibility. When one person visits, the rest will definitely have some interest and reach out. On this note, make sure your offer to them is too good to turn down.

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Co-Founder & COO at PageLadder, Inc.
Entrepreneur, inbound marketing professional & outdoors enthusiast who finds joy in overcoming obstacles.
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