Inbound Marketing's Essential Homepage VideoMarketing your brand with a webpage is one of the best things you can ever do in bid to boost on sales. To maximize on this wise venture, you however have to ensure that the homepage displays as much information as possible without necessarily cluttering it. The simplest way to doing this is by keeping content to the bare minimum or using progressive content, like say video, a slide show or an animation. In this case, however, a homepage video will be more desirable since it will take care of both visual and audio senses making the information delivery more accurate.

Due to its portability, lengthy shelf life and generally cheap production cost, videos make one of the most efficient marketing platforms. With most of the computers now in a position to stream video content, internet marketers have the option of leveraging this platform to their advantage with the simplest approach being cramming content into your home page without necessarily taking much space.

What a Homepage Video Can Help You Do

With a homepage video, you can deliver promotions, notify customer of upcoming events, and sell the reputation and skills you have to your customers. The good thing about this is you can reach out to those are either too busy to read or too lazy to scroll through heavily worded text. With this in mind, you can proceed to explore some of the most important reasons as to why using video on your homepage would be one of the best marketing strategies.

Video Clips Are Bound to Be More Interesting

Since you were born, you can attest to the fact that you have read many books. Though this might have developed a reading culture in you, it might have driven a Tom or a Mary somewhere to loath reading. The simplest way to win the loyalty of people who would sooner pass a company description rather than read it is by using a different channel-video.

In addition to capturing attention, video clips have the power to extent the time visitors stay on your website hence increasing on the content you deliver to them

Use Awesome Content to Fully Exploit the Audience Gathered

After gathering your audience’s attention, you can then go on to pass across the information you had at hand. Tell them how what you have to provide will fix their problems or just provide quick information about the history of your organization. Everyone is more willing to work with individuals they trust, and by teaching individuals about your organization through a well-made video clip, possibilities of this transformation increase.

A Video Clip Can Be Used as Bait To Other Parts of Your Website

One of the best features of a video is that it is easily distributed. Even if individuals are not viewing it clip on your home page, a well-produced clip on YouTube can send those audiences to your home page. In a report done by Forbes, more mature professionals are willing to watch and discuss an industry related movie than ever before.

With social networking, it has become even easier to disperse content. If individuals like your video clips on social sites, they are most likely going to click through and follow it to your website to find out more.

Clearly, using a video clip is one sure way of gathering audience without struggling to write simple content hence filling up your homepage. They say an image is worth a thousand words; just imagine how many words a set of continuous images, which is actually what videos are, would be.

Have you had good experiences with successful homepage videos? Share your comments below.

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Co-Founder & COO at PageLadder, Inc.
Entrepreneur, inbound marketing professional & outdoors enthusiast who finds joy in overcoming obstacles.
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