Learning to Love Negative ReviewsFor a long time companies have been using the feedback that they get from customers to address issues involving product design and product directions. You can go above and beyond what the customer asks for by keeping up to date with changes that the using community want. Unsatisfied customers can become lifetime clients while you make your product better.

Online reviews have become powerful tools in the world to see what other users of a product have to say about the item that they have used or bought. If you are looking to improve your product and relationships with clients, pay close attention to what the users say your product lacks.

Instead of being upset at a critical review of an item you produce, use it as a guideline for how you can improve the item and reach out to unsatisfied customer and explain to them your improvements you plan to make. This makes a user feel like they had a part in making the new model and helps build communication between customer and client.

Creating Lifetime Customers

It is hard to see where your product or your company needs improvement from the inside. First-hand user feedback can be one of the best ways to look at your issues from an outside perspective. Customers can provide you with various suggestions about how you could be doing things better or services that they would pay for. These customers can be contacted and you could present them with demos of your future products to see if you have fixed the issue that they had not liked.

Giving a customer an opportunity to get involved with the production of your items can make them lifelong customers that openly support your products. Word of mouth can be a powerful advertising tool. These once disgruntled users will now be faithfully picking up the newest model of your product to see how far you have come since they had helped.

Commenting on Feedback

You should not only comment on the negative reviews you have been given but utilize the positive ones to see where your customer base is. You may make an item that is great for the avid user but could never hold up in a professional environment. You can see who exactly is getting the most out of your products. You can also continue to keep the things that the community has shown a general like for. These features may be what your customer is looking for in your newest model.

Customer feedback can be hard to swallow when it comes to the product that you have spent your time creating. You should make use of the criticism to make future customers happier with your work. Love the negative feedback because without it, you would not know which direction your future products should go in.

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Robb Bailey

Co-Founder & CEO at PageLadder, Inc.
Robb enjoys growing a mean mustache every Movember and putting hot sauce on anything edible. You'll find him doing Content Marketing at his Inbound Marketing Agency in San Diego.
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