Our clients often ask us why they are seeing different positioning on the SERPs(search engine results pages) than what it is showing in our reports. They also ask us why they are ranking when they search on their smartphone but not from their desktop and the other way around. There are many reason why Google might serve different results.
I’ve recorded a screencast video that brings to light the controllable factors that come into play with the search engine results page. The video covers personalized results, geographical or location based results and history/cache based results and how they effect search engine rankings. Please leave a response in the comments if this raises any further questions.