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10 Modern Technologies That Make the Case for Inbound Marketing Companies who rely on older marketing tactics such as radio, television, cold calls, email spam, or direct mail are beginning to see a decrease in success rates of their advertising. This is because customers are blocking out these former methods of contact through various technologies. As customers gain control over how they are contacted, businesses have to change their advertising strategies. Methods like social media, blogs, and email that are permission-based are still showing potential to reach potential clients. These methods are less intrusive and are more likely to generate a sales call than the methods that were used before.
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