It’s very hard to convince those in management to switch to inbound marketing, because change is hard. You’ll be hard pressed to find someone willing to change the way your marketing operates.
Here’s a step-by-step method you can use to make the switch:
Blend Inbound and Outbound
Many marketers are merging their inbound and outbound techniques. According to Marketing Charts, 90% of marketers believe using online data to enhance offline marketing is critical. More marketers are becoming comfortable with blending online campaigns with traditional approaches. Ask them about making inbound marketing tactics part of an outbound campaign.