Email marketing is a tried-and-true method organizations can use to get new business. Though email marketing has been around since the beginning of the Internet, many companies still aren’t harnessing its true potential.

Some old school tactics get your marketing emails deleted unopened, and costing you an opportunity to turn new leads into customers.

Learning and testing is the key to figuring out what works, but there are three types of emails that won’t turn that lead into a customer.

The reason email marketing has gotten such a bad rap is because of these spammy emails. If you want to build your sales through email marketing, avoid these types of emails.

  1. The “quick question email.”

In this email, you’re told to convince the potential customer that you have some quick information that will blow their mind. The subject line is designed to be “click bait.”

This email usually looks like:

“I just want to ask you a quick question. How would you like to make more money than you thought possible?” You may not say money but insert some cheesy line that people see right through.

The problem is, once the lead realizes what’s going on, they will delete the email and never do business with you. A wise marketer once said, “be direct, people don’t have time to entertain games.”

If you’re really sincere about asking a quick question or offering some quick advice, use your organization’s Twitter account.

  1. The “this is what you’re missing” email.

In this email, you’re told to point out where the person is “missing an opportunity” by not buying your product or service. These emails usually look like:

“I noticed you only have 500 Facebook fans. You need to have at least 2,000 for people to respect your company.”

“I noticed you’re not ranking on the first page of Google. Our company can get you on the front page and bring you thousands of new visitors.”
These types of emails sound helpful, but are actually very irritating to the person receiving them. You may have the best pitch in the world but they’ll never do business with you because this makes the wrong first impression.

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Robb Bailey

Co-Founder & CEO at PageLadder, Inc.
Robb enjoys growing a mean mustache every Movember and putting hot sauce on anything edible. You'll find him doing Content Marketing at his Inbound Marketing Agency in San Diego.
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